Alcohol is number one abused drug in the
Is the warning label on alcohol clear?
There are an
estimated 26.8 million children of alcoholics in the United States.
National Association for Children of Alcoholics, 11426 Rockville Pike,
Suite 100, Rockville, MD 20852; 301-468-0985
Youth Alcohol National Report-NAS
info on Alcohol
Alcohol consumption and Cancer
addiction and women's issues
Drinking less, or
not drinking, is one of the few known ways to lower breast cancer risk.
AMA's policy statement on labeling
Women and Alcohol
Learn more on research related to genetics,
Alcoholism and Genetics Project, provides more information and
the ability to support research in this area.
HIV/Alcohol Risks Read
this Pamphlet for Info
Louisiana Family Legal Actions
1st Class Action Big Alcohol and Youth Marketing
2nd Class Action Filed Against Big Alcohol-Info
|Legal Action against
The Alcohol Industry
As of February 2005, we are aware of 5 Class Action Law Suits in the
U.S. filed by parents against the Big Alcohol Companies.
The Casey Goodwin Family in California-
2005 Update on The Goodwin Case
4 Additional Suits filed by the Mr. David Bois's Lawfirm.
Big Alcohol being sued,
2nd Class Action Lawsuit filed against Big Alcohol.......
Next we hope to see those most impacted take action- those prone to
alcohol related illness, are clearly most vulnerable.
All kids but most tragically
children prone to addiction, and problems with alcohol, are being
pursued, their revenues are a valuable asset to the industry seeking
"lifetime" customers. It is quite upsetting to many of us to
realize your child is the "golden egg" for this industry.
Underage and Problem drinkers best
Economic Report-Problem Drinkers, Underage
consumption---Good customers for the Alcohol Industry! )
One key component we know
to crucial to growth of alcohol revenues is "Brand Recognition"
we have noted this practice directed at our children for sometime
now, and 2 class action law suits have been filed. One In
Washington D.C., the first. The
Second in California.
Both of these are focused on the
harms to youth from
Alcohol marketing. This seems logical considering the amount of
marketing by Big Alcohol Companies in the U.S. Eventually this
industry won't be permitted to seek our children, and their
"lifetime revenues". The blatant attempts to capture young
vulnerable consumers is clear in the way these products are
Alcohol is a drug, and an illegal drug for those under 21 to
purchase and consume.
The most insulting act, is the claim
that this industry can regulate itself in marketing to youth.
Why? What would motivate this company to stop it's predatory
practices? A for profit company seeks just that, profits.
Clearly any cost to litigate or ward off actions to stop these
practices, must cost less, than their marketing yields in revenues
If that were not the case,
their blatant practices would cease. Instead, they are
expanding their advertising in the recent purchase of air time with
Viacom for television spots on the deregulated cable network.
Millions of dollars are spent each year seeking the business of
There is great business in profiting off
a child prone to genetic patterns of high consumption. We
know that the Alcohol Industry has targeted youth and problem
drinkers, their revenues show that in this report
Economic Report-Problem Drinkers, Underageconsumption---Good customers for the Alcohol Industry It makes good business sense,
especially considering the research published by the American
Medical Association shows brain development continues until the age
of 20. If alcohol consumption is put off to age 21, the risk
of developing dependence to alcohol decreases. If your
business depends on "consumption" your profits are not going
to increase, but decrease unless you can reach these kids with a
bottle of booze before they turn 21. For that matter the
sooner they reach our kids the more likely they will reap maximum
lifetime revenues off their drinking. Those who have alcohol
problems, don't have any real way to know that, with the false and
misleading promotion of drinking responsibly, that means little to
problem drinkers who get intensive marketing hyping the social and
personal rewards of consuming their alcohol products, never
disclosing the direct link to alcoholism or other addictions.
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